Privacy Policy - Amourly

Introduction

This Privacy Policy explains what data Amourly collects, how we use it, and what choices you have. It applies to the Amourly mobile app, website, and support services.

Data Collected

Depending on the features you use, we may collect the following:

• Account and profile data (for example: email address, display name, language, profile photo)
• User content you create in the app (for example: memories, notes, photos, videos, drawings, and related metadata)
• Location data when you choose to add a place to a memory or use location-based features
• Purchase and subscription status data (for example: active plan, product identifier, renewal status) from App Store / Google Play and RevenueCat
• Technical and usage data (for example: app events, device/app identifiers, app instance IDs, crash or performance context, and interaction analytics)
• Advertising identifiers where permitted (the iOS advertising identifier only with your App Tracking Transparency permission, and the Android advertising ID unless you delete it or opt out)
• Push notification token and notification preference settings
• Website analytics data (for example: page views and events via Google Analytics) and tool anti-abuse identifiers (visitor ID, IP-derived rate limiting)

How We Collect Data

We collect data in three ways:

• Directly from you (for example, when you sign up, edit your profile, create content, or contact support)
• Automatically from your device and app usage (for analytics, reliability, and security)
• From trusted third parties involved in app operations (for example, app stores for purchase state, RevenueCat for subscription management)

Use of Data

We use collected data to:

• Provide core app features and account access
• Sync your couple experience across devices
• Personalize in-app content and reminders
• Process subscriptions and restore entitlements
• Send service and feature notifications
• Measure product usage, improve reliability, and prevent abuse
• Provide support and respond to legal/safety requirements

Analytics and Crash Reporting

In the app, we use Mixpanel and Google Firebase Analytics to understand how features are used, and Sentry for crash and error monitoring. On the website, we use Google Analytics. These tools receive app or page events, device and app information, and identifiers such as an app instance ID.

Advertising Identifiers on iOS and Android

Firebase Analytics may use your device's advertising identifier to measure app installs and campaigns. We do not show ads in Amourly.

• iOS: we ask for permission through App Tracking Transparency (ATT). The advertising identifier is only used if you allow tracking. You can change this at any time in Settings > Privacy & Security > Tracking.
• Android: the app may read your device's Android advertising ID. You can reset or delete it at any time in your device settings, usually under Settings > Privacy > Ads (on some devices, Settings > Google > Ads). Once deleted, apps can no longer read it.

AI Features and Tools

Some website tools use Google Gemini to generate text (for example, date ideas or love notes). Prompts you submit are sent securely to our server and then to the AI provider to return a response. We apply rate limiting and security controls to these endpoints.

Sharing and Processors

We do not sell personal data. We may share data with service providers that help operate Amourly, such as:

• Cloud hosting, database, and storage providers (Cloudflare, including Cloudflare Workers, D1, and R2)
• Subscription and purchase infrastructure providers (for example, RevenueCat and app store billing systems)
• Analytics and crash reporting providers (Mixpanel, Google for Firebase Analytics in the app and Google Analytics on the website, and Sentry)
• AI generation providers for website tools (for example, Google Gemini)
• Email/support infrastructure providers
• Legal or regulatory recipients when required by law

Storage, Security, and Retention

We use reasonable administrative, technical, and organizational safeguards to protect your data. We keep data only as long as needed for service operation, legal obligations, dispute resolution, and fraud prevention.

Your Choices and Rights

Depending on your region, you may have rights to:

• Access the data we hold about you
• Request correction or deletion
• Object to processing of your data
• Withdraw consent at any time
• Manage permissions (camera, photos, microphone, location, notifications, tracking) in your device settings
• Delete your account directly in the app via Profile > Settings > Delete account

Deleting Your Account

You can delete your account in the app via Profile > Settings > Delete account. Deletion in the app is immediate. If you no longer have the app, you can request deletion by email. See amourly.app/delete-account for both options and for what is deleted or kept.

Children

Amourly is not directed to children. If you believe a child provided personal data, contact us and we will take appropriate action.

Changes to This Policy

We may update this policy from time to time. Changes take effect when published in the app or on our website.

Contact

For any questions regarding this privacy policy, please contact us at support@amourly.app.